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Fruit Ninja Marketing director talks about Windows Phone 7

Fruit Ninja Marketing director talks about Windows Phone 7

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IMAGE CREDITS: IMAGE: WIKIPEDIA/WIKIMEDIA COMMONS

EDITOR’S NOTE: This article is part of MobileTechWorld’s historical archive. Mobile technology has evolved dramatically since this was published. For our latest coverage, explore our Latest News, Reviews, and AI in Mobile coverage.

I was just glancing over a interview with Halfbrick’s marketing director, Phil Larsenn about Fruit Ninja on Windows Phone 7 and stumbled upon this priceless quote:

This is Halfbrick’s first product for Windows Phone. How is it to develop for?
Phil Larsen: Windows Phone in general, as you saw during the conference, it has nine different phones. The challenge for developing for Windows Phone – and for Android as well, I guess – is that you need to accommodate for different devices, with different specs. Whereas iPhone is usually one thing.

I’m guessing that he missed the memo: Every Windows Phone 7 device out now has exactly the same set of hardware specifications (besides the amout of Ram/Rom) so developers don’t have to “accommodate” for anything. Anyway, marketing directors shouldn’t talk about software development…Check out my Fruit Ninja hands on video here.

source: VGA247

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