Media Kit
MTW Media Kit
Everything a brand or agency needs to plan a campaign with MobileTechWorld: who reads us, what we cover, the formats we offer, ad specifications and how to get in touch. For current rates and live availability, request the full kit.
Audience overview
MobileTechWorld is an independent British technology publication, online since 2009. Our audience is UK consumers and prosumers researching what to buy — and we reach them at the point of decision, through the reviews, comparisons and buying guides they read before they spend.
| Primary market | United Kingdom (England, Scotland, Wales, Northern Ireland) |
|---|---|
| Reader intent | Active purchase research — comparing devices, networks, tariffs and tools |
| Monthly reach | Available on request (verified via GA4 / GSC) |
| Newsletter | The MTW Briefing — opted-in UK subscribers |
| Top entry points | Buying guides, head-to-head comparisons, product reviews, network & broadband coverage |
| Currency & framing | £ GBP, UK retailers, UK carriers, UK regulators |
We do not publish unverified traffic figures. Specific reach, demographic and engagement numbers are shared in the full media kit, sourced from Google Analytics 4 and Google Search Console.
What we cover
If it is a consumer-tech buying decision in the UK, we cover it:
- Phones — launches, hands-on reviews, long-term verdicts, buying guides and head-to-heads across Apple, Samsung, Google, Xiaomi, OnePlus, Motorola, Nothing and more.
- Mobile networks & broadband — coverage, pricing, contract terms and deals for the UK carriers and ISPs.
- AI tools — consumer AI assistants and on-device AI features, tested and explained for everyday UK users.
- Laptops & computing — mid-market and premium machines, buying guides and comparisons.
- Wearables, audio & smart home — where these products meet the British buyer and British pricing.
Content & advertising options
- Display advertising — leaderboard, in-article and sidebar units, run-of-site or category-targeted.
- Sponsored / branded content — partner articles and guides, always clearly labelled and held to our editorial quality bar.
- Newsletter sponsorship — a marked sponsor slot in the MTW Briefing; single send or series.
- Launch & category packages — combined display, content and newsletter built around a launch or seasonal push.
All commercial work follows our Editorial Standards. Sponsored content is always labelled and kept distinct from independent editorial — that separation is non-negotiable.
Ad specifications
Standard IAB display sizes are supported. The most common placements:
| Leaderboard | 728 × 90 (desktop) / 320 × 50 & 320 × 100 (mobile) |
|---|---|
| Billboard | 970 × 250 (desktop, top of page) |
| MPU / in-article | 300 × 250 and 336 × 280 |
| Half-page | 300 × 600 (sidebar) |
| File formats | JPG, PNG, GIF or HTML5; third-party tags accepted |
| Max file weight | 150 KB standard / 200 KB HTML5 (confirm on booking) |
| Sponsored content | Supplied copy reviewed for quality & labelling; we can also produce to brief |
Full, current specs (including newsletter dimensions, lead times and accepted tag vendors) are in the downloadable media kit.
Contact
Request the full media kit — current reach figures, rate card, specs and availability — or talk through a campaign idea. We work with brands and agencies directly.
Email [email protected]See also: Advertise with us and our Editorial Standards.