Privacy Policy

Who we are and how to contact us

MobileTechWorld ("MTW", "we", "us") is a UK consumer-technology publication operating the website at mobiletechworld.com. The site is owned and operated by [COMPANY LEGAL NAME] (the data controller responsible for your personal data). For all privacy and data-protection matters you can reach us at [email protected].

You can also write to us at: [COMPANY LEGAL NAME], [REGISTERED ADDRESS], United Kingdom. If you contact us about a data-protection matter, please tell us what you are asking for so we can respond promptly and verify your identity where necessary.

The personal data we collect

We collect different categories of data depending on how you use the site. We keep this to the minimum needed for each purpose.

Information you give us directly

• Newsletter sign-ups. Your email address, and any name you choose to provide, when you subscribe to an MTW email briefing.
• Contact, tips and corrections. Your name, email address, the content of your message and any attachments when you email us or use a contact form.
• Comments. If commenting is enabled on an article, the name, email address and comment text you submit, plus your IP address and browser user-agent (collected to help us detect spam and abuse).
• Commercial enquiries. The business and contact details you send when you ask about advertising, sponsorship or our media kit.

Information we collect automatically

• Technical and usage data. Your IP address, browser type and version, device and operating-system information, the pages you view, the date and time of your visit and the site or search that referred you.
• Analytics data. Aggregated and pseudonymised measurement of how visitors use the site (for example which articles are read and how readers navigate), collected via the analytics provider described below, where you have consented to non-essential cookies.
• Cookies and similar technologies. Small files and identifiers stored on your device. Our use of these is explained in full in our Cookie Policy.

We do not deliberately collect special category data (such as data revealing health, ethnicity, political views or religion). Please do not send us special category data in an enquiry unless it is genuinely necessary.

Why we use your data and our lawful bases

Under the UK GDPR we must have a lawful basis for each use of your personal data. The bases we rely on are set out below.

• To send our newsletter — consent (Article 6(1)(a)). We only email marketing or editorial briefings to people who have opted in. You can withdraw consent and unsubscribe at any time using the link in every email.
• To respond to your enquiries, tips and corrections — legitimate interests (Article 6(1)(f)). It is in our and your interests that we can reply to and act on the messages you send us.
• To run, secure and improve the website — legitimate interests. This covers hosting, defending against spam, fraud and abuse, maintaining the site and understanding readership at an aggregate level.
• For analytics and advertising/affiliate measurement — consent. Non-essential analytics and advertising cookies are only set after you accept them via our consent banner, as required by PECR.
• To meet legal obligations — legal obligation (Article 6(1)(c)). For example, retaining limited records where the law requires, or responding to lawful requests from authorities.

Where we rely on legitimate interests, we have balanced those interests against your rights and freedoms; you can object to this processing at any time (see "Your rights" below).

Cookies, analytics and advertising partners

We use strictly necessary cookies to keep the site working and to remember your consent choices. With your consent, we also use analytics cookies to measure readership and advertising or affiliate cookies to understand referrals from our links. The PECR consent banner lets you accept or reject non-essential cookies, and you can change your mind at any time.

Some pages contain affiliate links and may carry advertising. Where an advertising or affiliate partner sets cookies through our site, that partner may act as a separate data controller for the data it collects. We explain the categories of cookie, name the relevant third parties and tell you how to manage them in our Cookie Policy.

Who we share your data with

We do not sell your personal data. We share it only where necessary to operate the site, and only with parties bound to protect it.

• Service providers (processors) who host the website, deliver our email newsletter, provide analytics, protect against spam and abuse, and provide security and content-delivery services. They act on our instructions under a written contract.
• Advertising and affiliate partners, where you have consented to the relevant cookies, for measuring and attributing referrals and ad performance.
• Professional advisers, authorities and regulators where we are required to share data by law, to establish or defend legal claims, or to protect the rights, safety and property of MTW, our readers or others.

We require all processors to keep your data secure and to use it only for the purposes we specify.

How long we keep your data

We keep personal data only for as long as we need it for the purpose we collected it, after which we delete or anonymise it.

• Newsletter data — until you unsubscribe or ask us to delete it, after which we remove your record promptly.
• Enquiry, tip and correction emails — typically up to 24 months after the matter is resolved, then deleted, unless an ongoing editorial or legal reason requires longer.
• Comments — for as long as the related article is published, unless you ask us to remove them sooner.
• Analytics and server-log data — retained for a limited period in line with our providers' standard retention, then aggregated or deleted.

International transfers

Some of our service providers (for example hosting, email-delivery, analytics or security providers) may process data outside the United Kingdom. Where personal data is transferred outside the UK, we make sure it is protected by an adequacy decision made by the UK government, by the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses, or by another safeguard recognised under UK data-protection law. You can ask us for more detail about the safeguards that apply to a particular transfer.

Your rights under UK GDPR

You have the following rights over your personal data. Most are free to exercise, and we will respond within one month (we may extend this by up to two further months for complex requests, and will tell you if we do).

• Right of access — to be told whether we process your data and to receive a copy of it.
• Right to rectification — to have inaccurate data corrected and incomplete data completed.
• Right to erasure — to have your data deleted where there is no overriding reason for us to keep it ("the right to be forgotten").
• Right to restriction — to ask us to limit how we use your data in certain circumstances.
• Right to object — to object to processing based on our legitimate interests, and to object at any time to direct marketing.
• Right to data portability — to receive data you provided to us, in a structured, commonly used, machine-readable format, and to have it transferred to another controller where technically feasible.
• Right to withdraw consent — where we rely on your consent, you can withdraw it at any time without affecting processing carried out before you withdrew it.

How to exercise your rights, and your right to complain

To exercise any of these rights, email [email protected] telling us which right you want to use and enough detail for us to find your data. We may need to verify your identity before we act, to protect your data from someone impersonating you.

If you are unhappy with how we have handled your personal data, you can complain to the Information Commissioner's Office (ICO), the UK's data-protection regulator, at ico.org.uk or by calling its helpline. We would, however, appreciate the chance to resolve your concern first, so please consider contacting us before approaching the ICO.

Children

MobileTechWorld is a general-audience publication intended for adults. We do not knowingly collect personal data from children under 13. If you believe a child has provided us with personal data, please contact [email protected] and we will delete it.

Changes to this policy

We may update this policy from time to time to reflect changes to the site, our providers, or the law. When we make a material change, we will update the date below and, where appropriate, tell newsletter subscribers. Please check this page periodically.

This Privacy Policy was last reviewed in June 2026.