News · 14 Jan 2011 · MTW Editorial Team
LG is apparently not really ecstatic about the Windows Phone 7 launch according to James Choi, marketing strategy and planning team director of LG:
“From an industry perspective we had a high expectation, but from a consumer point of view the visibility is less than we expected”
“We strongly feel that it has a strong potential even though the first push wasn’t what everyone expected”
No sh@t, Sherlock. Did anybody expect the abyssal launch to result in sky high sales? Same for the sub-par marketing campaign. Windows Phone 7 is currently selling only on the strength of positive reviews and good word of mouth. Microsoft is the only one marketing the platform (at least in some countries) because OEMs and carriers are apparently too busy selling boatloads of Android devices. I haven’t seen any carrier or OEM Windows Phone 7 add since the product was launched but tons of Samsung Galaxy S and Tab, HTC Android device etc ads all over the place. Microsoft better have a new marketing campaign ready for H1 2011.
“There is a need and demand from the operators saying there is too much ‘Android’ in the portfolio. In that sense LG always tries to balance our portfolio, and that’s not just in sense of hardware but OSes as well”
Didn’t see LG balancing its portfolio with the LG Optimus 2X, LG Revolution, LG Optimus Black and LG G-Slate during last week’s CES…
“There is a lot of skepticism at the moment, but once Windows Phone 7 handsets that are mid-tier to low tier start appearing the market share will grow. Right now it’s only exclusively present in a high tier, because of its hardware requirements, and that’s limiting growth”.
For this to happen, Microsoft will have to certify SoCs for WP7 that are more powerful than the QSD8250, thus making the current Windows Phone 7 devices lower-end and I personally don’t see this happening before the end of the year (by this I mean higher end devices shipping).
Watch out for my LG Optimus 7 review coming in a few days and my Mobile World Congress coverage live from the show floor next month.
source: pocket-lint
Buyer action
Where to buy or check next
Use this as the final check before ordering a phone, changing network or trusting a headline monthly price.
