News · 31 Jan 2011 · MTW Editorial Team
Crappy marketing equals crappy sales. There’s no way around this and today’s NPD report should give you an insight on why Microsoft doesn’t want to report phone activation numbers and only talks about license sales: Windows Phone 7 entered the market with a lower share than either Android or WebOS at their debuts and has been outsold by Windows Mobile 6.X devices in Q4 2010. Now that’s not really good at all. Windows Phone 7 is credited with only 2% of the US smartphone share while Android (which I admit is a relatively mature platform now) is at 53% and has even surpassed Symbian worldwide.
It is time for Microsoft to wake up, drop the lame ad campaign for a new one and really promote the heck out of Windows Phone 7 alongside the release of the first OS updates. Update: I’m not predicting the death of WP7 at all here, mainly because Microsoft isn’t going to let this happen. They are in it for the long haul but are definitely not doing a good job right now IMO.
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