News · 14 Dec 2010 · MTW Editorial Team
Paramount has just announced today that it is releasing 10 enhanced applications for Microsoft’s Windows Phone 7. So what is this all about? Well for $9,99 you can actually buy a full movie (which is later downloaded on your device) which is associated to a full blown silverlight application. Here’s the full description:
The movie apps have been built using Microsoft Silverlight technology and offer the full movie plus menus, bonus features and unique experiences not available on other platforms to deliver a rich connected consumer experience to Windows Phone 7.Other titles coming to Paramount Silverlight Enhanced Movies for Windows Phone include ZOOLANDER, WAITING FOR SUPERMAN and GI JOE: THE RISE OF COBRA, with more to be announced.
“Through our relationship with Microsoft, we’re able to provide consumers new, enhanced ways to enjoy movies from anywhere on Windows Phone 7,” said Geremie Camara, Vice President Product Development for Paramount Digital Entertainment. “Using Silverlight technology and adding interactive and social networking features, our enhanced movie apps transform the movie viewing experience into a true entertainment experience.”
Other features in the enhanced movie apps include the ability to create custom clips, view the movie with pop-up trivia powered by ‘Scene It?’, and a Movie Info feature offering users the ability to identify actors, objects, music, and places in the movie, while providing rich, contextual information, such as bios, descriptions, and even maps to the locations.
“Windows Phone 7 is backed by a rich developer ecosystem that is creating a variety of quality apps and games, like Paramount Entertainment’s movie apps, that take advantage of the phone’s unique features and design,” said Todd Brix, senior director, Windows Phone Marketplace, Microsoft Corp. “We’re proud to have these Paramount titles that offer unique experiences for consumers exclusively available on Windows Phone 7 this holiday season,” he continued.Paramount Digital Entertainment developed the movie apps in collaboration with Digitalsmiths, Hypershow and Trailer Park.
The School of Rock movie app is available from the Marketplace hub on all Windows Phone 7 devices, or on the desktop via the free Zune PC software at http://social.zune.net/redirect?type=phoneApp&id=61dc3fe3-56f8-df11-9264-00237de2db9e
Sounds really interesting IMO.
source: Press Release
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