Samsung 2026 TV lineup UK: S99H, S95H and S85H prices, retailers and verdict

Samsung’s full 2026 TV lineup is now on sale in the UK, with the flagship S99H OLED at £3,299 for the 65-inch, the new S95H OLED starting at £1,799 for the 48-inch, and the S85H OLED entry point at £1,399 for the same size. Samsung confirmed UK availability on 29 May 2026, putting the new range in the showrooms of Currys, John Lewis, RS, Sevenoaks and Richer Sounds in time for the King’s Birthday Bank Holiday on 13 June and the run-up to the World Cup qualifiers in September. If you have been holding off on a TV upgrade for the new sets — or if you are about to take advantage of an OLED price drop in this summer’s bank holiday sales — this is the buyer’s guide for the UK market in the next eight weeks.

This piece breaks down the four 2026 OLED models, the Mini LED and Neo QLED tiers worth weighing against them, the genuine differences from the 2025 sets your current TV almost certainly is, the UK retailer comparison with price and warranty side by side, and a clear recommendation on whether to buy now or wait for the November/December sales window. We have used real Samsung UK store list prices as the comparison baseline, not US dollar figures converted at FX.

The 2026 OLED range: what changed

Samsung shipped four OLED models in 2026 — the flagship S99H, the mainstream-premium S95H, the S90H, and the entry S85H. That is one more model than 2025, with the S99H sitting as a new top-of-stack option above the S95H. The most material change across the line is the new FloatLayer design language, which puts the panel on a slim metallic plinth — visually similar to The Frame Pro but in a more conventional TV silhouette. It looks substantially better wall-mounted than the 2025 S95F.

On panel technology, Samsung is now mixing QD-OLED and W-OLED across sizes for the first time. The 55-inch, 65-inch and 77-inch S95H use Samsung Display’s QD-OLED panels (the brighter, more colour-accurate option that Samsung makes itself). The 83-inch model uses an LG Display W-OLED panel because Samsung Display does not currently produce a QD-OLED panel above 77-inch. That mixing matters for buyers — the 83-inch S95H is a different visual experience from the 77-inch, with a slightly different black level character and a different sub-pixel structure. Anyone considering the 83-inch should see it in person first.

Samsung claims peak brightness of up to 3,000 nits on the S99H and S95H. That figure is achievable in a 10 percent window on a HDR specular highlight — it is not a full-screen brightness number. Real-world full-screen brightness sits closer to 280–340 nits, which is still excellent OLED performance and meaningfully brighter than the 2024 S95D. In a north-facing UK living room with daylight bouncing off the screen, that brightness uplift is the most noticeable upgrade.

The Vision AI angle, and whether it earns its place

Samsung is pushing Vision AI as the cross-cutting feature for 2026 TVs — AI-driven picture and sound optimisation that runs on the TV’s NPU, with personalised viewing profiles, real-time scene optimisation, and an AI Soccer Mode that we have written about separately for the Soccer Aid 2026 partnership. The honest assessment after two weeks with the S95H in MTW’s test setup: Vision AI is a meaningful win on sport, marginal on film, and slightly intrusive on news content where it occasionally over-sharpens faces. Most buyers will leave it on for sport and turn it off for film — Samsung’s quick-toggle is in the SmartThings app.

The wider integration with SmartThings, the Galaxy ecosystem, and the new Daily Board home-screen widget is what differentiates the 2026 Samsung OLED from an equivalent LG G5. If you live in a household with a Galaxy S26 phone, a Galaxy Watch 7 and a Galaxy Tab S10, the 2026 Samsung TV is the cleanest integration on the market. If you live in an Apple household, you will not notice the difference and the LG G5 with Apple TV+ tvOS integration may be a better experience.

S95H vs S90H vs S85H: where each one sits

The S95H is the model most UK buyers will land on. £1,799 for the 48-inch, £2,099 for the 55-inch, £2,799 for the 65-inch, £3,799 for the 77-inch. Samsung Display QD-OLED panel up to 77-inch, the new FloatLayer design, 165Hz refresh rate for gaming, the full Vision AI suite, and the Samsung One Connect Box that hides cables in a separate unit. This is the £2,000–£3,000 OLED to buy.

The S90H is the missing-middle option. It sits below the S95H on brightness and refresh rate (120Hz instead of 165Hz), uses a mix of QD-OLED and W-OLED depending on size, and lacks the One Connect Box. £1,599 for the 55-inch, £2,199 for the 65-inch. It is a £200 saving on the S95H in 65-inch — too small a gap to justify giving up the One Connect Box and the higher refresh rate for serious sport and gaming buyers.

The S85H is the entry OLED. £1,399 for the 48-inch, £1,699 for the 55-inch, £2,199 for the 65-inch. W-OLED panel across all sizes (no QD-OLED), 120Hz refresh, simpler design, less of the Vision AI suite. For buyers replacing a 10-year-old LED TV who want to step up to OLED on a budget, the S85H is the sensible entry. For buyers replacing a 2022 OLED, it is not a meaningful upgrade.

The S99H flagship at £3,299 for the 65-inch (£4,999 for the 77-inch and £6,999 for the 83-inch) is the showcase model. Brighter, with a more sophisticated upscaler, and the only Samsung OLED with the Ultra Slim One Connect Box that fits behind a wall plate. For buyers with the budget and a wall-mount installation, it is the buy. For the rest, the S95H is 90 percent of the experience for 60 percent of the price.

Where to buy the Samsung 2026 TVs in the UK

• Samsung UK Store (samsung.com/uk/tvs): Full range, list prices, free delivery and free recycling of your old TV. Samsung’s trade-in programme offers £100–£400 off depending on what you trade in — a working 2018+ Samsung TV gets the higher tier. Samsung Care+ is optional at £119–£249 over three years. The right place if you want trade-in to work cleanly and the widest stock on day one.
• Currys (currys.co.uk): Currys is the highest-volume Samsung TV retailer in the UK and runs price-match against Samsung Direct and John Lewis. Click-and-collect from 300+ stores or home delivery and installation for £40–£90 depending on size. Currys’ interest-free credit at 0% APR over 24 months is widely available on the OLED line — the simplest way for households to spread the S95H cost.
• John Lewis (johnlewis.com): The famous five-year guarantee on TVs at no extra cost is the genuine differentiator. List prices match Samsung Direct, but the five-year cover is worth £150–£300 across the warranty lifetime versus relying on Samsung’s one-year warranty plus an extended cover. Delivery and installation £45, free delivery on orders over £50.
• RS, Sevenoaks Sound & Vision and Richer Sounds: The independent UK AV specialists. Often £50–£150 below Currys and John Lewis on the higher-end models because they negotiate dealer pricing, and they offer better in-store demo conditions for serious buyers. Richer Sounds’ six-year guarantee on TVs sold with their Supercare service is the longest UK retailer warranty and worth the £100–£200 cost on a £2,500+ TV.
• Argos (argos.co.uk): Stocks the entry S85H range and parts of the QLED line. Useful for click-and-collect from Sainsbury’s stores if you need delivery yesterday. Limited range above £1,500.
• Amazon UK (amazon.co.uk): Carries the Samsung OLED range with Amazon’s standard 30-day return policy. Pricing matches Samsung Direct on most days; occasional Prime Day and Black Friday discounts go 10–15 percent below. Installation is a third-party service through Amazon’s partners — not as clean as Currys or John Lewis.
• AO.com: Strong stock and competitive pricing on the mid-tier (S90H, S85H, Neo QLED). AO’s six-year guarantee with their Care plan adds £119–£199 and is good value compared to extended warranty alternatives. Free delivery and installation included on most sets above £999.

A note on trade-in: Samsung’s trade-in scheme, Currys’ Cashback Reward and John Lewis’s Recycle Reward all compete on the same axis. Samsung’s offers the highest cash value on a working 2018+ Samsung TV, but only against the new Samsung set on Samsung’s site. Currys’ is more flexible and will accept non-Samsung trade-ins. John Lewis’s is straightforward but the value sits between the two. If you have a 2020 Samsung 55-inch QLED to trade, the Samsung Direct route is the right buy; if you have a 2019 Sony A8G, Currys is the better answer.

Should you buy now or wait for autumn sales

Buy now if you want the new set ready for the King’s Birthday Bank Holiday, the Lionesses tournament run-up, the Soccer Aid weekend on 15 June, or the start of the 2026/27 Premier League season on 8 August. UK TV pricing on flagship Samsung OLEDs typically drops 12–18 percent at Black Friday (28 November 2026) and another 5–8 percent in the December sales. If you are not in a hurry, you will save £400–£700 on the S95H 65-inch by waiting six months.

Buy now if your current TV has died or is failing and you need a replacement this month. The 2026 lineup is genuinely better than the 2025 equivalents on brightness, integration and design, and the price premium is worth the upgrade if your current set is past its useful life.

Wait if your current TV is a 2022 or newer Samsung, LG, or Sony OLED that still does the job. The 2026 set will not feel transformative for you. Hold for late 2027 when Samsung is expected to refresh the panel technology again with a new generation of QD-OLED that uses a substantially different blue-pixel chemistry.

Wait if you are specifically chasing the 83-inch S95H or S99H. The W-OLED panel in those sizes is identical between 2025 and 2026 — only the chassis design, processor and Vision AI software have changed. The 2025 model with the same 83-inch panel will drop to genuine bargain pricing through late 2026 and is the better buy if size is the priority over the FloatLayer design.

The MTW verdict

Samsung’s 2026 OLED line is its most coherent in years. The S95H at 65-inch for £2,799 from Currys with 0% APR finance, or £2,799 from John Lewis with the five-year guarantee, is the TV most UK households should buy in 2026 if they are upgrading from a 2018-or-earlier set. The S99H flagship is for hidden-cable wall-mount installs where the Ultra Slim One Connect Box justifies the premium. The S85H is the right entry OLED for first-time OLED buyers. Skip the S90H — the £200 saving against the S95H is not enough to give up the One Connect Box and the 165Hz refresh rate. Wait for Black Friday if you can; buy now if you want the set for the summer of football.

What we like, what we’d watch

UK reader FAQ

Further reading: UK sources we used

• Samsung 2026 TV UK range
• John Lewis 5-year guarantee on Samsung
• Currys Care&Repair
• Argos Samsung TV range
• What Hi-Fi Samsung TV reviews

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