News · 14 May 2011 · MTW Editorial Team
I just wanted to point out to this amazing video interview and project from Microsoft’s Chief Researcher Bill Buxton. If you don’t know who Bill is then I highly suggest you do a Bing / Google search or just hit up his personal website here. The video interview embedded below is simply one of the best things I have seen and heard in a while because it points out one of the main issue around current product design in the industry. As the title says: Technology isn’t the bottleneck…but knowledge of our history is. This applies to most engineers, UX designers working on new products, but also bloggers, and the press who seem to suffer from short term memory loss. If everybody knew about all the amazing products developed or released in the past (even commercial failures) then product development would most probably be a lot more efficient. There’s no need to re-invent the wheel every few years. In a sense, this video really highlights how a company like Apple is so successful even with relatively simple / featureless products compared to competing offerings which pack tons of (often useless ) functionalities. Anyway, I don’t want to spoil everything so please just hit the break and watch the whole thing:
You can browse Bill Buxton’s collection right now on Microsoft’s research website here.
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