It doesn’t matter if Mango is called Windows Phone 7.5

News · 26 Apr 2011 · MTW Editorial Team

I’ve seen a lot of talk about Mango being actually named Windows Phone 7.5 this past weekend and came to the conclusion that this doesn’t matter at all. Why? Look at the TV ads, look at what’s written on the back of your Windows Phone 7 handset or your handset’s boot up screen. Does it say Windows Phone 7? Nope. It clearly says Windows Phone because this is what the platform is called. Technically Mango is most probably Windows Phone 7.5 but given that Microsoft barely even mentions Windows Phone 7 publicly I would personally be surprised if the upcoming update was publicly marketed as Windows Phone 7.5.

Just take a look at iOS (or even Android/Symbian), Microsoft is following a similar path in terms of marketing. Who really cares about the OS’ version number other than geeks, bloggers? It should also be noted that every document, keynote, event material related to the Nokia partnership always mentions “Windows Phone” and never “Windows Phone 7″. So at the end of the day, 7.5 or 7.X it really doesn’t matter because it’s running Windows Phone.