News · 12 Jun 2010 · MTW Editorial Team
Microsoft has announced a new Windows Phone 7 developer centric feature this week during TechED: Private Beta distribution through Windows Phone Marketplace. This will enable developers to distribute their applications to beta testers prior to marketplace certification:
The public model enables developers to market and distribute applications to all phone users globally or based on a particular geography. In contrast the private model enables developers to use the same Marketplace service to distribute applications to a defined set of people that they select for beta-testing. Developers will identify their beta-testers and then upload their application to the developer portal. The Windows Phone application deployment system will then ensure that the application is available on the beta-tester’s phones via a “deep link” the tester will receive in email. We’ll be rolling this mechanism out as we finalize the developer portal this fall.
Source: Microsoft
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