News · 12 Jul 2011 · MTW Editorial Team
Looks like Nokia is gearing up for the fall launch of its first Windows Phone handsets the recently leaked Nokia Sea Ray. According to sources in the UK the company is plotting a £80M 6 months global advertising campaign to reposition its brand. The Finnish company is working with several agency on it but won’t comment on it:
‘We are excited about the Nokia with Windows phone, but it’s not our policy to comment on specific campaigns for unannounced products.’
If Microsoft can’t correctly market WP7 then maybe Nokia will finally do it right… The ad campaign will most probably launch on October 26 in time for the Nokia World event.
source: Marketing Magazine thanks for the heads op Mike_T
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