HTC is about to make a big marketing push in the US this coming Quarter to solidify it’s brand name during the lucrative holidays season. Adage is reporting the the Taiwanese smartphone company has selected ad agency Deutsch to push a $50 Million ad campaign in the 4th Quarter.
The West Coast office of Interpublic Group of Cos.’ Deutsch will handle creative and media duties for the fast-growing marketer. The shop won the account after a final round of pitching against Publicis Groupe’s Fallon, Omnicom Group’s Tribal DDB and independent David & Goliath, executives said.
Said Fallon CEO Chris Foster: “HTC will be an important brand in the very near future. It was an honor to be considered.” Other agencies either declined to comment or couldn’t be immediately reached.
“Deutsch really captured the essence of the HTC brand. Their demonstrated success and expertise in the wireless category and retail is the perfect fit for us,” said Steve Seto, executive director of marketing for HTC North America.
HTC is based in Taiwan and in the U.S. operates out of Bellevue, Wash. The company has been around for more than a decade but has, until recent years, been a behind-the-scenes player helping to develop and design smartphones for other brands.
With every one of their new models being picked up by all the major North American carriers, HTC is really starting to make it big. Long gone are the days when they where only building Compaq iPaq’s PocketPc’s.
Source: AdAge
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