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Buying Guides Editor

James Pemberton

James Pemberton runs the Mobile Tech World buying guides desk, where the job is to make the buying decision easier, not pad the post with affiliate filler. His guides work from published specifications and live UK retail pricing, and his Where-To-Buy sections name retailers, list current prices and timestamp the last check. He covers mid-market laptops, Pixel and OnePlus phones, and Microsoft 365 and Copilot tooling for UK small businesses; [email protected].

186 posts filed

9 desks covered

Recent posts

Comparisons

BT vs EE vs Vodafone: best UK full-fibre broadband deals for June 2026

BT vs EE vs Vodafone for UK full-fibre broadband deals in June 2026. We score every round on price, speed,…

Jun 9, 2026 at 10:30 am

Buying Guides

Microsoft 365 Copilot for UK small business: cost and verdict

Microsoft 365 Copilot for a UK small business, in plain pounds: what it costs, the licence you need first, how…

Jun 8, 2026 at 4:30 pm

Buying Guides

Claude GDPR UK: the data protection checklist for SMEs

A practical UK GDPR checklist for adopting Anthropic's Claude: plan tiers, data residency, the DPA, IDTA transfers and when a…

Jun 8, 2026 at 3:00 pm

Comparisons

Copilot vs Gemini UK: Microsoft 365 Copilot or Google Gemini

Copilot vs Gemini UK, compared round by round on price, writing, spreadsheets, meetings and data protection, with a clear verdict…

Jun 8, 2026 at 1:30 pm

Comparisons

Claude vs Copilot vs Gemini for UK business in 2026

Claude vs Copilot vs Gemini compared for UK business in 2026: pricing in pounds, writing, coding, compliance and integrations across…

Jun 7, 2026 at 1:00 pm

Buying Guides

Best AI note-taking apps for UK small businesses

We compare Notion AI, Microsoft OneNote and Loop, Google Keep with Gemini, Mem, Obsidian and Evernote on UK price, data…

Jun 7, 2026 at 12:00 pm

Buying Guides

Best AI email tools in the UK for 2026

We compare the best AI email tool UK options for 2026: Copilot in Outlook, Gemini in Gmail, Superhuman, Shortwave and…

Jun 7, 2026 at 11:30 am

Buying Guides

Best AI meeting notes tools in the UK for 2026

We compare the best AI meeting notes tool UK teams can buy in 2026, from Microsoft 365 Copilot and Google…

Jun 7, 2026 at 11:00 am

Buying Guides

Virgin Media O2 2026 UK mobile guide: plans, 5G, Volt, Priority and Satellite

Virgin Media O2 in 2026 explained: O2 plans, 5G+ coverage, Volt double data, inclusive roaming, Priority perks and O2 Satellite.…

Jun 6, 2026 at 10:30 pm

Buying Guides

Fujifilm X-T50 UK: price, specs and whether to buy in 2026

The Fujifilm X-T50 puts X-T5 image quality in a smaller body at £1,299. We cover the specs, the Film Simulation…

Jun 6, 2026 at 9:30 pm

Accessories

Logitech MX Master 4 UK: price, specs and whether to buy

The Logitech MX Master 4 UK price is £119.99. We explain its new haptics, specs, battery and where to buy,…

Jun 6, 2026 at 7:00 pm

Comparisons

Vodafone vs O2 2026 UK: which network should you pick?

Vodafone vs O2 in 2026: how VodafoneThree coverage and Unlimited Plus pricing compare with O2 Ultimate, Priority perks, satellite reach…

Jun 6, 2026 at 4:30 pm