News · 29 Mar 2012 · MTW Editorial Team
Get ready for a huge marketing blitz next week for the Nokia Lumia 900 arrival in the US as AT&T is stating that this will be their biggest product launch ever (yes bigger than the iPhone apparently..). Starting next week and during the whole month of April US citizens will be bombarded by TV ads from AT&T and Nokia, premier in-stores placement for the product which will also supposedly be in the hands of all AT&T stores employes who have been trained to sell the device (Nokia and Microsoft payed AT&T quite a bit of money for this one..).
“At all levels, this is a notch above anything we’ve ever done,” AT&T device head Jeff Bradley[…]“Before you walk in to the store, you know this is our hero phone,”
The $99.99 price will also make the Nokia Lumia 900 the most affordable Flagship product that AT&T has ever introduced and also the cheapest LTE handset. The Lumia 900 will launch on April 8th in Black and Cyan alongside that HTC Titan II ($199.99) followed by the White variant later on April 22th. Now if this device isn’t eligible for a Windows Phone 8 upgrade later this year there’s going to be a whole lot of angry people…
source: CNET
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