News · 7 Jun 2026 · Daniel Reid
The full Samsung 2026 TV UK range is now on shelves, and the headline for British buyers is unusually clear: more Vision AI features as standard, a new Micro RGB tier sitting above OLED, and launch discounts that already undercut the recommended prices. Samsung confirmed the complete line-up on 15 May 2026 through its UK newsroom, spanning Micro RGB, OLED, Neo QLED, Mini LED and Crystal UHD sets. This guide pins down what each tier is, who it suits and what the early UK prices actually look like at Samsung, Currys and John Lewis.
- Samsung announced its full 2026 TV line-up on 15 May 2026 via news.samsung.com/uk, covering Micro RGB, OLED, Neo QLED, Mini LED and Crystal UHD.
- Vision AI Companion is now built into the 4K-and-above sets, adding on-screen search, AI upscaling and AI Football Mode.
- Early Samsung UK pricing put the 65in S95H OLED at GBP 2,399 (from GBP 3,299) and the 55in QN80H Neo QLED at GBP 2,399 (from GBP 2,799), last checked 2026-06-07.
- Why it matters: the launch-window discounts and the new Micro RGB step mean the smart buy is rarely the flagship, so it pays to read the ladder before you order.
What is actually new in Samsung’s 2026 TV range
The biggest structural change is the arrival of Micro RGB at the top of the ladder. Where 2025 topped out with the flagship OLED, the 2026 family adds the R95H and R85H Micro RGB sets, which use individually controlled red, green and blue micro LEDs for brightness and colour volume that Samsung positions above its OLED panels. Below that sit the OLED S99H, S95H, S90H and S85H, then the Neo QLED QN80H and QN70H Mini LED 4K models, the M80H and M70H Mini LED sets, and Crystal UHD at the value end. Samsung’s UK newsroom describes the range as spanning 43in up to a 115in Micro RGB option.
The software story is the one most buyers will feel day to day. Vision AI Companion, previously a flagship perk, is now built into the 4K-and-above line. It adds an on-screen assistant that answers questions about what you are watching, identifies actors and sports scores, and powers features such as 4K AI Upscaling Pro and AI Football Mode Pro. If you compared Samsung against its rivals last year in our round-up of the best OLED TVs under GBP 1,500, the gap this year is less about panels and more about how aggressively each brand bakes AI into the everyday menu.
The OLED tier: S99H, S95H, S90H and S85H
OLED remains the range most British living rooms will gravitate towards. The S99H and S95H sit at the premium end with Glare Free panels, the NQ4 AI Gen3 processor and AI Football Mode Pro, while the S90H is the mainstream pick and the S85H is the most affordable WOLED entry point. On Samsung UK at the time of writing, the 65in S95H was listed at GBP 2,399, reduced from GBP 3,299, and the 55in S90H at GBP 2,399, down from a GBP 3,299 recommended price (last checked: 2026-06-07). Both quote a 165Hz refresh ceiling and Dolby Atmos audio, with the S95H adding the external One Connect box.
The practical takeaway is that the launch discounts compress the OLED ladder more than the model names suggest. A heavily reduced S90H can land at the same shelf price as a discounted S95H of a smaller size, so the size you want and the panel features you will actually use matter more than chasing the higher number. If you also game, note the high refresh support and FreeSync Premium Pro; the same logic we applied to the handheld in our Steam Deck OLED UK guide applies here, namely that the panel only earns its premium if your sources can feed it.
Neo QLED, Micro RGB and the big-screen options
If you want brightness and scale rather than OLED’s perfect blacks, the Mini LED and Micro RGB tiers are where Samsung pushes hardest. The Neo QLED QN80H is the volume seller here, available from 50in up to a 100in panel, with the NQ4 AI Gen2 processor, a 144Hz gaming ceiling and 4K AI Upscaling. On Samsung UK the 55in QN80H was GBP 2,399, reduced from GBP 2,799 (last checked: 2026-06-07), and the line is available in sizes up to 100in for buyers who genuinely want a wall-sized screen, as covered by SamMobile.
Above OLED sits Micro RGB. The R85H starts at 55in and the flagship R95H reaches 115in, both using a Micro RGB AI Engine Pro and carrying Glare Free and eye-safety certifications. The 65in R85H was listed on Samsung UK at GBP 2,399 after a GBP 900 saving (last checked: 2026-06-07), which is striking given it sits above the OLED line on paper. We covered the launch headline separately in our Micro RGB UK explainer, and the same caution holds: the cheapest Micro RGB size is not automatically a better buy than a larger discounted OLED.
For lifestyle buyers, The Frame returns in two forms: The Frame Pro (LS03HW) with Neo QLED picture quality and a wireless One Connect box, and the standard The Frame (LS03HA) with QLED picture and the near-invisible cable. Both lean on the Art Store, which we looked at in our piece on the Moomins collection on The Frame. If a TV doubles as wall art when off, the Frame line remains Samsung’s most distinctive proposition.
UK prices at a glance
The table below lists confirmed Samsung UK prices we checked on 2026-06-07. Launch pricing moves quickly, and Currys and John Lewis frequently match or beat Samsung direct, so treat these as a starting benchmark rather than a fixed figure. Always confirm the exact size and panel before ordering.
| Model | Tier | Size checked | Samsung UK price (from) | RRP |
|---|---|---|---|---|
| S95H | OLED | 65in | GBP 2,399 | GBP 3,299 |
| S90H | OLED | 55in | GBP 2,399 | GBP 3,299 |
| QN80H | Neo QLED Mini LED | 55in | GBP 2,399 | GBP 2,799 |
| R85H | Micro RGB | 65in | GBP 2,399 | GBP 3,299 |
Where to buy in the UK and which set suits you
All three big channels are stocking the range. Samsung UK carries the full line direct with frequent trade-in offers, Currys lists the OLED, Neo QLED and Micro RGB models with a launch cashback promotion that ran from mid-May, and John Lewis stocks the same panels with its longer guarantee. Samsung’s own pricing was the most transparent on the day we checked (2026-06-07): the 65in S95H OLED and 55in QN80H Neo QLED both at GBP 2,399, the 55in S90H and 65in R85H also at GBP 2,399 after their respective savings. Currys product listings confirmed the same models, including the 50in QN80H, with promotional cashback at the time of writing.
On suitability: film-first viewers in controlled lighting should look at the S95H or S90H OLED for their perfect blacks; bright open-plan rooms and sports households are better served by the QN80H Neo QLED or a Micro RGB R85H for sheer brightness; design-led buyers want The Frame. Bargain hunters should watch the OLED ladder for the discount overlaps we flagged earlier rather than defaulting to the newest tier. For a sense of how the wider 2026 Samsung ecosystem fits together, our Galaxy S26 UK guide and the Samsung x Soccer Aid bundles show how Samsung is tying TVs, phones and sports promotions together this year.
Samsung 2026 TV UK: frequently asked questions
When did Samsung launch its 2026 TV line-up in the UK?
Samsung confirmed its full 2026 TV range through its UK newsroom on 15 May 2026, covering Micro RGB, OLED, Neo QLED, Mini LED and Crystal UHD. The sets began appearing at Samsung UK, Currys and John Lewis around the same time, with launch-window discounts and cashback offers running into June 2026. Stock by size has varied, with some Micro RGB and OLED sizes briefly listed as out of stock on Samsung UK during the first weeks.
What is Vision AI Companion and is it on every 2026 set?
Vision AI Companion is Samsung’s built-in on-screen assistant. It answers questions about what you are watching, identifies actors and live sports scores, and underpins features such as 4K AI Upscaling Pro and AI Football Mode. For 2026, Samsung has expanded it across the 4K-and-above line rather than reserving it for the flagship, so it appears on OLED, Neo QLED, Micro RGB and the higher Mini LED sets. The entry-level Crystal UHD models have a more limited feature set.
Is Micro RGB better than OLED?
Micro RGB sits above OLED in Samsung’s own range hierarchy and targets higher peak brightness and colour volume, which suits bright rooms and daytime sport. OLED still wins on perfect blacks and off-angle viewing, which matters most in darker, film-first rooms. Neither is universally better; it depends on your room and content. Given launch discounts can put a 65in Micro RGB at a similar price to a discounted OLED, compare the exact sizes and prices rather than assuming the higher tier wins.
How much does the Samsung S95H OLED cost in the UK?
On Samsung UK, the 65in S95H OLED was listed at GBP 2,399, reduced from a GBP 3,299 recommended price, when we checked on 2026-06-07. Larger sizes cost more, and prices move with launch promotions, so check the specific size you want. Currys and John Lewis stock the same model and frequently match or beat Samsung direct, sometimes adding cashback or trade-in offers, so it is worth comparing all three before ordering.
Which Samsung 2026 TV is best for gaming?
The OLED S95H and S90H support up to a 165Hz refresh rate with FreeSync Premium Pro, while the Neo QLED QN80H tops out at 144Hz with 4K AI Upscaling. For console and PC players who want fast motion and low input lag, the OLED sets are the stronger choice in dark rooms, while the brighter Neo QLED suits well-lit gaming spaces. As ever, the panel only pays off if your console or PC can actually output high frame rates at 4K.
Does the 2026 range include The Frame?
Yes. The 2026 range includes The Frame Pro (LS03HW) with Neo QLED picture quality and a wireless One Connect box, and the standard The Frame (LS03HA) with QLED picture and a near-invisible cable. Both display artwork when idle through the Art Store and are aimed at buyers who want the TV to blend into the room. They sit in Samsung’s lifestyle line rather than the mainstream tiers, so pricing reflects the design premium as much as the panel.
Should I buy now or wait for a price drop?
History suggests Samsung’s launch prices fall over the first few months, as the previous S95F did after its debut, a pattern TechRadar tracked through 2025. If you need a TV now, the current launch discounts and cashback already represent a meaningful saving on recommended prices. If you can wait, prices on 2026 sets are likely to soften further into the autumn sales. Either way, compare Samsung UK, Currys and John Lewis on the day, since the lowest price rotates between them.
Our verdict on the new line-up
The 2026 line-up is a genuine step forward where it counts for buyers: Vision AI Companion is no longer a flagship-only perk, and the new Micro RGB tier gives bright-room households a real alternative to OLED. We think most UK buyers are best served in the middle of the ladder rather than at the top. The discounted S90H and S95H OLED sets at GBP 2,399 are the sweet spot for film and mixed use, while the QN80H Neo QLED is the pick for bright, sport-heavy rooms. Micro RGB is impressive but only worth the step up if you have a bright room and want the largest sizes. The Frame remains the design choice. Our one caution is that launch pricing is volatile and stock by size has been patchy, so the figures here are a snapshot, not a promise. If Samsung’s prices fall sharply into the autumn, as they did with the 2025 range, waiting could save you several hundred pounds, and that is the single factor most likely to change our recommendation.
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