Archive

Microsoft limits bulk application publishing to limit spam in the Windows Phone 7 Marketplace

Microsoft limits bulk application publishing to limit spam in the Windows Phone 7 Marketplace

Windows Phone 7.5 Mango featured image

IMAGE CREDITS: IMAGE: WIKIPEDIA/WIKIMEDIA COMMONS

EDITOR’S NOTE: This article is part of MobileTechWorld’s historical archive. Mobile technology has evolved dramatically since this was published. For our latest coverage, explore our Latest News, Reviews, and AI in Mobile coverage.


As you may have already noticed the Windows Phone 7 Marketplace is filled with spam applications that really render the whole thing ridiculous especially for legitimate developers who publish useful application that are unfortunately barely visible to the end user because of some idiots who are in it to make a quick buck. Microsoft is also to blame here because nothing has been done since the launch of the platform (see here , here, here and most recently here) and is always happy to quote the number of apps in the marketplace when it suits their needs even though most of them are either useless or spammy.


Today’s announcement that bulk application publishing will be limited to 20 application a day and blog post is one of the most politically correct thing I’ve read in a long time. Not once is the word spam mentioned in the whole thing. I personally think that 20 apps a day is still way too much. I can’t see a legitimate developer publishing 20 quality application in a single day…

To avoid the scenario where bulk publishing crowds out other apps in Marketplace in the future, effective immediately, we are limiting the number of apps any one developer can have certified in a single day to 20. Developers creating a large number of apps can still submit all of them for certification, but they will be certified at a maximum rate of 20 per day rather than all at once. This change helps us retain a balance of choice and customer experience by enabling customers to see a broader and more representative assortment of new apps from the developer community when they see “New” apps every day. As with all policies, the limit is subject to change based on the ongoing evolution of Marketplace and input from customers and developers.

source: Microsoft

Modern MTW coverage

This archive story is part of MTW’s long-running mobile technology coverage. For current reporting, buying advice and analysis, start here:

Buyer action

Where to buy or check next

Use this as the final check before ordering a phone, changing network or trusting a headline monthly price.

Stay in the loop

Get MTW reporting, reviews, guides, and buying advice in your inbox.

Subscribe

Keep reading

Today on MTW

The latest stories moving through the newsroom.