UPDATED · News · 22 Sep 2009 · MTW Editorial Team
Forbes has posted fairly interesting article about HTC’s newly acquired One & Co design company and where they are headed in terms of hardwware deisgn in the future. Here’s few quotes:
Consistency is most important within a particular product line. HTC has two: Google Android and Windows Mobile phones. Its Windows Mobile devices come in dark, glossy finishes to appeal to a professional audience, while its Android phones often sport a playful “chin” or angled base. Those characteristics will stay separate, says Zellweger, meaning no chins for HTC Windows Mobile phones. (HTC’s newer Android phones like Sprint’s version of the Hero and the Tattoo have shed the chin as well, but Zellweger says the distinctive feature may return in future devices.)
One & Co’s sphere extends to marketing, which will ramp later this year with HTC’s first national consumer campaign. One & Co won’t design the actual ads, but it did mock up samples to convey the desired tone, which Zellweger describes as “more personality-driven.”
HTC plans to launch some new gadgets in early October. Spokesman Keith Nowak says rumors of a netbook are off base, but gadget blogs have uncovered images of some unreleased phones, including a Windows Mobile 6.5 device with a large touch screen.
Read the rest here
source: Forbes
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