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HTC launchs US advertising campaign & is Quietly Brilliant

As it was announced a few months ago, HTC is launching a $50M advertising campaign in the United States today. The first signs can already be seen on HTC’s US…

EDITOR’S NOTE: This article is part of MobileTechWorld’s historical archive. Mobile technology has evolved dramatically since this was published. For our latest coverage, explore our Latest News, Reviews, and AI in Mobile coverage.

HTC Quietly Brilliant
As it was announced a few months ago, HTC is launching a $50M advertising campaign in the United States today. The first signs can already be seen on HTC’s US website which now sports a totaly new design (new web ads are also starting to appear in google adsense):
HTC You
The company has also changed its name from “HTC Innovation” to “HTC Quietly Brilliant” but this may apply to the US market only (as it wouldn’t make any sense in other countries worldwide).

Source: HTC

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