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HTC and Samsung to increase Windows Phone marketing budgets

HTC and Samsung to increase Windows Phone marketing budgets

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IMAGE CREDITS: IMAGE: WIKIPEDIA/WIKIMEDIA COMMONS

EDITOR’S NOTE: This article is part of MobileTechWorld’s historical archive. Mobile technology has evolved dramatically since this was published. For our latest coverage, explore our Latest News, Reviews, and AI in Mobile coverage.

Thankfully Microsoft isn’t putting all of its eggs in the same basket and won’t rely only on Nokia to correctly market Windows Phone this fall. According to Andy Less, Samsung and HTC are going to increase the marketing budgets for Windows Phones this year. This is in line with what was announced in the Samsung / Microsoft patent deal a few days ago. Unfortunately we have yet to see any compelling marketing effort around Mango but one can only hope that things will change in the comings weeks.

One thing bothers me though: Where the hell is the Samsung Focus S and its European variant? Samsung has officially only announced the Omnia W which is the European version of the Samsung Focus Flash (that was never really announced by Samsung but only outed by AT&T). One has to wonder if Microsoft is asking them to lay low for a bit until Nokia finally unveils its Windows Phone products…


source: Bloomberg

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